Once again we found a great article on how to optimise your e-marketing strategy with the purpose to keep in touch with and engage customers as well as direct traffic to your website. The keywords are relevance, frequency and analytics.
Behind this article is the american business Market Experiments who’s got a strong focus on e-marketing and online marketing. Read more on how to optimise your marketing here.
Practical customer case on how to increase profit through writing newsletter along the guidlines above, you will also find some interesting statistics.